Rahul Blog

Here's a quick rundown of some of the most common digital marketing tactics and the channels involved in each one. 1. Search Engine Optimization (SEO) This is the process of optimizing your website to "rank" higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include websites, blogs, and infographics. There are a number of ways to approach SEO in order to generate qualified traffic to your website. These include: On-page SEO:  This type of SEO focuses on all of the content that exists "on the page" when looking at a website. By researching keywords for their search volume and intent (or meaning), you can answer questions for readers and rank higher on the search engine results pages (SERPs) those questions produce. Off-page SEO:  This type of SEO focuses on all of the activity that takes place "off the page" when looking to optimize your website. ...

Working with developers to align on technical and SEO priorities is a challenge faced by many in-house SEOs, and by SEO agencies offering recommendations. How do we start conversations and support initiatives that get developers and SEOs all working towards the same goal? Is Core Web Vitals the common ground we need? In this conversation with Moz Developer, Lucas Rasmussen, we explore his recent project aimed at improving our A/B testing experience and how it overlapped with Core Web Vitals.